Linkedin The LinkedIn Talent Blog

I’m dumbfounded that recruiters run these great searches, find some names of great people, than send some InMail that uses the word “awesome job” or “great career move”, and then wonder why nobody responds.

The key point is that your message is phony. To the receiver it just doesn’t ring true. They know it’s sent by some recruiter who doesn’t know the job, the industry or the hiring manager. So why should they waste time responding?

And 4 steps you can take to encourage them

We’ve already established the reasons why it pays to engage employee connections and company followers on LinkedIn. You can do some of that yourself, but in reality you’ll get from 0 to 60 much faster if you partner with your employees. Your brand, whether corporate or employer, is no longer about the message you control, but rather the authentic experience you deliver.

A recent analysis by TNS offers the top drivers of employer brand ambassadors to deliver the brand promise, or what people expect from every interaction with your company:

Want to drive a compelling talent brand? Start close to home with your connections, your employees’ connections, and your company followers on LinkedIn.

As discussed recently on the LinkedIn Talent blog, talent brand is no longer about the message you control. The online social world has seized brand from the hands of you, the employer, and placed it in the hands of your talent, both current and potential. You can certainly influence, but you don’t call all the shots.