This article was co-authored with Amy McKee, Sr. Director of Global Talent Acquisition, and Matthew Jeffery, Head of EMEA Talent Acquisition & Global Talent Brand, at Autodesk.
Mobile …finally! DNA footprints in the cloud; recruiting back to basics: getting to know the candidate; the end of the traditional ATS; emerging markets dominate; augmented reality; disruptive marketing and stunt PR; the end of social media; candidate cloning and the end of recruiters as we know it!
Today, at LinkedIn Talent Connect, we are unveiling new tools, including Talent Brand Index, that help recruiting teams better measure their talent brand, build their talent pipeline with warm prospects, and automatically target the best passive talent.
The transformation of the talent acquisition profession is accelerating. To remain competitive in a world where hiring the best talent is increasingly challenging and where talent is the single most important driver of an organization’s success, recruiting teams need to start thinking about career opportunities the way marketers think about products. They also need to think about candidates the way marketers think about customers.
Earlier this year, we introduced Talent Pipeline, a powerful set of tools now included with LinkedIn Recruiter that thousands of you are using to help build and nurture your pipelines of prospective hires. But what if Recruiter could go one step further and provide you not only with the tools, but with the warm leads – talented professionals, who are already interested in your company. Today at LinkedIn Talent Connect, we announced just that – the ability to identify and engage with Company Followers, right in Recruiter.
On LinkedIn, tens of millions of members are now following companies that interest them. Each one of these individuals has raised his or her hand and asked to hear directly from the company they’re following – some want to hear news or product announcements, but even more are interested in working there. In fact, when we surveyed Followers, 70% said that they follow companies primarily to hear about career opportunities.
What if your jobs could target just the right candidates? That’s why we’ve created LinkedIn Sponsored Jobs: to empower you to source the best talent faster for your key openings, with less effort.
LinkedIn fundamentally changed job postings by enabling you to reach the right candidate with the right opportunity at the right time, whether or not she is actively looking for a job. It all started with LinkedIn’s personalized job recommendations, which drive the majority of all job engagement on LinkedIn.
Last week, LinkedIn Recruiting Solutions hosted more than 250 Talent Acquisition professionals at our first European customer conference, Talent Connect London. As LinkedIn now has more than 25 million members in Europe, this was an exciting moment for us to bring our European customers together for best practice sharing, networking, training, and plenty of lively discussions.
Here’s a rundown of highlights from the day and a half event: