Earlier this year, we introduced Talent Pipeline, a powerful set of tools now included with LinkedIn Recruiter that thousands of you are using to help build and nurture your pipelines of prospective hires. But what if Recruiter could go one step further and provide you not only with the tools, but with the warm leads – talented professionals, who are already interested in your company. Today at LinkedIn Talent Connect, we announced just that – the ability to identify and engage with Company Followers, right in Recruiter.
On LinkedIn, tens of millions of members are now following companies that interest them. Each one of these individuals has raised his or her hand and asked to hear directly from the company they’re following – some want to hear news or product announcements, but even more are interested in working there. In fact, when we surveyed Followers, 70% said that they follow companies primarily to hear about career opportunities.