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With today’s talent sharing both the good and bad about companies on multiple social platforms, it’s more important than ever that talent acquisition professionals take charge of the conversation to attract the candidates they want.

During our free webcast this Wednesday February 20th at 1pm ET/10am PT, LinkedIn’s Director of Talent Acquisition, Brendan Browne, and I will share five practical steps to building a social employer brand. Unlike many webinars, you won’t just learn cool new theory – you’ll leave with actionable tools you can start using immediately.

Talent Connect 2010, our first ever LinkedIn Recruiting Solutions customer conference, is in full swing. The conference rooms have been abuzz with best practices. It’s incredibly powerful to hear 500+ customers from over 350 companies talking about how they get the very best out of LinkedIn for finding, contacting and building relationships with the best talent, globally.

Private sector job growth slowed last month. The demise of big traditional conferences has long been proclaimed. Given these two facts, you’d be forgiven for thinking the annual conference of the National Association of Colleges and Employers might be a bust. But after an action-packed four days in Orlando, FL at NACE 2010, I can tell you it was quite the reverse. And across the 93 knowledge sessions offered during the conference, the hot topic in many instances was how to leverage social media for recruiting.

The excitement was palpable as 1,600 employers and career advisors from around the globe gathered to connect and share ideas.  Roundtable discussions, lunchtime topics, and impromptu conversations taking place throughout the conference facility confirmed that NACE members totally get the importance of in-person networking at every opportunity, on both a local and international scale.