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Today LinkedIn released the results of a global survey of more than 3000 recruiting professionals that reveals some strong emerging trends and opportunities.

Corporations are increasing investment in their talent brand, even at a time when doing more with less is the norm, because they recognize that it is a critical foundation for attracting top talent. However, two-thirds of talent acquisition leaders admit that they don’t consistently and quantifiably measure the health of their employer brands, and almost half say they lack a proactive strategy.

New LinkedIn research shows employer branding investment worth every penny

When you recognize a company logo or hear a familiar ad jingle, it instantly brings to mind a brand that usually holds some meaning for you. For decades, traditional marketing departments have been creating campaigns to connect you with their brands.

Meanwhile, the lines between recruiting and marketing have   continued to blur. The adoption of some recruiting strategies more commonly seen in marketing departments has become standard practice in many organizations. At the center of these efforts is employer branding – a term that has been in usage for about 20 years, and that has recently become one of the hottest concerns for talent acquisition leaders.