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And 4 steps you can take to encourage them

We’ve already established the reasons why it pays to engage employee connections and company followers on LinkedIn. You can do some of that yourself, but in reality you’ll get from 0 to 60 much faster if you partner with your employees. Your brand, whether corporate or employer, is no longer about the message you control, but rather the authentic experience you deliver.

A recent analysis by TNS offers the top drivers of employer brand ambassadors to deliver the brand promise, or what people expect from every interaction with your company:

“Zachie’s sick again, and this time it’s different”. Words that shook BMO talent acquisition leader Paul Hamilton to his core, spoken by his wife over the phone on his first day with the company.

Born with serious medical conditions that had required numerous surgeries and treatments throughout his short life, three-year-old Zach was readmitted to hospital once again, and Hamilton, two hours into his new job, had to go.

LinkedIn Talent Connect 2012, the recruiting event of the year for our corporate customers, is about to sell out. Register by end of day tomorrow, Friday Oct. 5th, to attend in person. Don’t miss this opportunity to network with and learn from more than 2,000 talent acquisition professionals from around the world, including progressive recruiting leaders from Comcast, EMC, Genentech, J.P. Morgan, Johnson Controls, Microsoft, Mozilla, Tim Hortons, Walmart, and many more leading organizations.

For those unable to make the trip to Las Vegas, we will live stream key sessions (details below).

New LinkedIn research shows employer branding investment worth every penny

When you recognize a company logo or hear a familiar ad jingle, it instantly brings to mind a brand that usually holds some meaning for you. For decades, traditional marketing departments have been creating campaigns to connect you with their brands.

Meanwhile, the lines between recruiting and marketing have   continued to blur. The adoption of some recruiting strategies more commonly seen in marketing departments has become standard practice in many organizations. At the center of these efforts is employer branding – a term that has been in usage for about 20 years, and that has recently become one of the hottest concerns for talent acquisition leaders.