Linkedin The LinkedIn Talent Blog

When it comes to attracting new university graduates, traditional marketing techniques such as college fair booths don’t resonate with students the way they used to. In fact, less than half of college seniors plan to attend campus fairs, according to the National Association of Colleges and Employers.[1] But that doesn’t mean that students don’t want that personal connection with you!

While students may not be thinking about career options in their early years, the tides turn very quickly to internships and jobs, especially for those in sought-after fields of study. The ratio of graduates to opportunity necessitates that employers start marketing their brand early and often.

We recently released a few major enhancements to LinkedIn Recruiter. As a former recruiting manager who talks with talent acquisition professionals daily, I wanted to highlight three new features designed to help you be better at what you do.

1.       Inside Opinion

Love is in the air this week and at LinkedIn, there’s one group of people we’re loving more than ever: the recruiters who transform their companies through the talent they hire.

Why do we love recruiters? We could go on all day, but here are 10 reasons to get started:

Earlier this year, we introduced Talent Pipeline, a powerful set of tools now included with LinkedIn Recruiter that thousands of you are using to help build and nurture your pipelines of prospective hires.  But what if Recruiter could go one step further and provide you not only with the tools, but with the warm leads – talented professionals, who are already interested in your company.  Today at LinkedIn Talent Connect, we announced just that – the ability to identify and engage with Company Followers, right in Recruiter.

On LinkedIn, tens of millions of members are now following companies that interest them.  Each one of these individuals has raised his or her hand and asked to hear directly from the company they’re following – some want to hear news or product announcements, but even more are interested in working there. In fact, when we surveyed Followers, 70% said that they follow companies primarily to hear about career opportunities.