When it comes to attracting new university graduates, traditional marketing techniques such as college fair booths don’t resonate with students the way they used to. In fact, less than half of college seniors plan to attend campus fairs, according to the National Association of Colleges and Employers. But that doesn’t mean that students don’t want that personal connection with you!
While students may not be thinking about career options in their early years, the tides turn very quickly to internships and jobs, especially for those in sought-after fields of study. The ratio of graduates to opportunity necessitates that employers start marketing their brand early and often.
- College Recruiting