As the web is increasingly going mobile, recruiting teams must find ways to reach candidates on the devices they use all day long. LinkedIn has become the home to professionals on the mobile web, with more than 23% of unique users coming from our mobile apps. Starting today, we’re making it easy for recruiters to reach these on-the-go professionals with job opportunities by adding recommended jobs to the LinkedIn mobile experience.
As in many industries, talent acquisition leaders need strategies that work both on the desktop and on the smaller screen. Some are already building mobile websites and apps to reach candidates on their phones. But how do you convince people to visit these sites in the first place? Reaching passive candidates is especially difficult, since they’re unlikely to find mobile careers websites, and even less likely to download job-seeking apps.