At LinkedIn, we love the expression “if you can’t measure it, you can’t manage it,” and we run our business accordingly. But not everything that’s important is easily measurable. Building a strong talent brand is now a strategic priority for most forward-thinking companies. 70% of employers on LinkedIn say it’s a top priority, but only 33% actually measure the strength of their talent brand. Today we aim to change that with the launch of LinkedIn’s Talent Brand Index, a simple metric allowing you to measure, benchmark and ultimately elevate your talent brand.
In an increasingly connected world, your talent brand reflects how attractive your company is to potential employees. What makes Talent Brand Index so unique is that unlike traditional methods that rely exclusively on surveys, it measures your talent brand based on the actual behavior of 175 million professionals. Each year, over 15 Billion interactions take place between professionals and companies on LinkedIn. We cross-referenced this data with thousands of surveys to pinpoint the specific types of actions that tell us when professionals are interested in a company as a place to work—things like connecting to employees, viewing their profiles, visiting company pages, and following companies.
