Linkedin The LinkedIn Talent Blog

Editor’s note: at Talent Connect Las Vegas next month, Ajax Workforce Marketing will offer their popular ‘Pimp My Profile’ stations to help conference attendees maximize their presence on LinkedIn. Here Ajax VP Craig Fisher shares his tips for optimizing your profile – and those of your colleagues too.

A funny thing happened when I made some changes to my LinkedIn profile recently. Several people sent me notes right away congratulating me on my new position. The notes themselves were not surprising. But the speed with which they arrived was new. And I didn’t actually have a new position. Not really.

Biocon’s Head of HR on the importance of C-suite sponsorship and a positive online experience

Part II of our interview series on employer branding features India-based biopharmaceutical firm Biocon Ltd., another company that is enjoying a great deal of member interest on the LinkedIn platform. Ravi Dasgupta, Group Head of Human Resources, has been in the industry for 25 years and with Biocon since 2007.  He offers a different perspective on the employer branding process, and practical tips that should be relevant in any market.

Ravi Dasgupta, Group Head of Human Resources, Biocon

There’s no doubt that the world of recruiting is changing fast. To give you some practical tips that you can implement today to be successful, we asked some of the recruiters and talent teams leading the way in their use of LinkedIn for direct sourcing to share some of their secrets of success.

1. Start with the basics: Polish up your employees’ profiles to drive referrals

Can you use your LinkedIn profile to overcome the following candidate objections?

“The job’s too far away.”
“I’m happy where I am.”
“The pay isn’t enough.”