Engaging and building relationships with your Followers on LinkedIn got a lot more powerful today with the launch of Targeted Status Updates. Beginning today, you will be able to share updates to specific subsets of Followers, creating a more tailored and relevant message.
Your company’s Followers represent a valuable pool of talent who want to engage with your company and give you the opportunity to shine a light on your employment brand. In fact, 70% of followers on LinkedIn are interested in learning more about relevant job opportunities from companies they follow.
