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Building a strong employer brand yields huge benefits for companies, so it’s no surprise that almost 70% of employers say it’s a top priority*. Thousands of companies are using LinkedIn Career Pages as a powerful way to showcase their brand and become an employer of choice. We’re happy to report that we’ve just upgraded the product.

As with many LinkedIn products, our goal is to make both our members and talent acquisition customers more successful. When candidates are more engaged, more connected with companies, and better able to find their dream jobs, everybody wins. This means designing a page that’s simple and laser-focused on capturing candidates’ attention as soon as they hit the page. Guided by this philosophy, we’re unveiling a brand new page design making it easier for you to:

Biocon’s Head of HR on the importance of C-suite sponsorship and a positive online experience

Part II of our interview series on employer branding features India-based biopharmaceutical firm Biocon Ltd., another company that is enjoying a great deal of member interest on the LinkedIn platform. Ravi Dasgupta, Group Head of Human Resources, has been in the industry for 25 years and with Biocon since 2007.  He offers a different perspective on the employer branding process, and practical tips that should be relevant in any market.

Ravi Dasgupta, Group Head of Human Resources, Biocon

In today’s Silicon Valley, engineering talent is as sought after by companies as gold was by the first prospectors in the Wild West. Talent is a company’s most important asset, so we decided to use LinkedIn’s data insights to discover which startups are grabbing the attention of San Francisco Bay Area engineers.

In the Bay Area alone, there are more than 240,000 professionals on LinkedIn in engineering and related roles. They use LinkedIn to establish their professional profiles, build their networks and get the insights they need to be great at their jobs. They also use LinkedIn to learn more about companies of interest and their employees. This includes visiting profiles of employees looking for common connections, checking out LinkedIn Company Pages, and following companies using the LinkedIn Company Follow button to keep up to speed with relevant news and career opportunities.