Linkedin The LinkedIn Talent Blog

What if your jobs could target just the right candidates?  That’s why we’ve created LinkedIn Sponsored Jobs: to empower you to source the best talent faster for your key openings, with less effort.

LinkedIn fundamentally changed job postings by enabling you to reach the right candidate with the right opportunity at the right time, whether or not she is actively looking for a job.  It all started with LinkedIn’s personalized job recommendations, which drive the majority of all job engagement on LinkedIn.

I predict that the market is finally heating up. Of course, I’ve been wrong for the past few years, so you might want to take the next few ideas on how to get ready for 2011 with a grain of salt. Or not.

The market for top talent is definitely heating up and you need to take some serious steps to stay on top of your company’s recruiting activities. In five informal surveys I’ve done in the last 15 days, three out four recruiters (sample of 1000) suggest that for the professional worker, 2011 will represent the tipping for significant job growth, with 2012 being a banner year. At last.

Reaching passive candidates with job postings got much easier today with the announcement of LinkedIn Jobs for You Ads, a tool that intelligently distributes jobs to specific professional audiences across the web.

For the first time, companies can select the types of candidates they need most and distribute jobs exclusively to those professionals based on their LinkedIn profiles. LinkedIn’s job matching technology automatically shows the most relevant jobs for each and every viewer based on his or her professional experience. This relevancy leads to engagement and a click-though rate up to four times higher than the industry standard.

Does your recruiting team have a dedicated job poster whose responsibility it is to manage your LinkedIn Recruiter Job Slots? If so, then all of your company’s job posts are probably associated with that one person’s profile.  While that’s certainly better than listing no profile, it’s often more beneficial to feature the profile of the specific recruiter responsible for filling the position instead.

Remember, the major difference between posting a job on a traditional job board versus on LinkedIn is that jobs posted on a professional network are NOT static. Instead of sitting on a web page just waiting to be found, the community of professionals starts forwarding them, helping connect the right talent with the right opportunity.  On average, LinkedIn Jobs are forwarded 11 times and LinkedIn Recruiter experts know that showing your own profile on job posts is essential to revving up that viral engine.