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When you recognize a company logo or hear a familiar ad jingle, it instantly brings to mind a brand that usually holds some meaning for you. For decades, traditional marketing departments have been creating campaigns to connect you with their brands.

Meanwhile, the lines between recruiting and marketing have   continued to blur. The adoption of some recruiting strategies more commonly seen in marketing departments has become standard practice in many organizations. At the center of these efforts is employer branding – a term that has been in usage for about 20 years, and that has recently become one of the hottest concerns for talent acquisition leaders.