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Today, at LinkedIn Talent Connect, we are unveiling new tools, including Talent Brand Index, that help recruiting teams better measure their talent brand, build their talent pipeline with warm prospects, and automatically target the best passive talent.

The transformation of the talent acquisition profession is accelerating. To remain competitive in a world where hiring the best talent is increasingly challenging and where talent is the single most important driver of an organization’s success, recruiting teams need to start thinking about career opportunities the way marketers think about products. They also need to think about candidates the way marketers think about customers.

Earlier this year, we introduced Talent Pipeline, a powerful set of tools now included with LinkedIn Recruiter that thousands of you are using to help build and nurture your pipelines of prospective hires.  But what if Recruiter could go one step further and provide you not only with the tools, but with the warm leads – talented professionals, who are already interested in your company.  Today at LinkedIn Talent Connect, we announced just that – the ability to identify and engage with Company Followers, right in Recruiter.

On LinkedIn, tens of millions of members are now following companies that interest them.  Each one of these individuals has raised his or her hand and asked to hear directly from the company they’re following – some want to hear news or product announcements, but even more are interested in working there. In fact, when we surveyed Followers, 70% said that they follow companies primarily to hear about career opportunities.

Engaging and building relationships with your Followers on LinkedIn got a lot more powerful today with the launch of Targeted Status Updates. Beginning today, you will be able to share updates to specific subsets of Followers, creating a more tailored and relevant message.

Your company’s Followers represent a valuable pool of talent who want to engage with your company and give you the opportunity to shine a light on your employment brand. In fact, 70% of followers on LinkedIn are interested in learning more about relevant job opportunities from companies they follow.