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Companies with the most loyal customers also tend to have the most brand-engaged employees; employees that live the brand promise. Your employees have the unique ability to foster deep brand engagements with not only customers, but also with suppliers, business partners, and virtually all of your company’s key stakeholders. How do the world’s most successful brands turn their workforce into mighty brand ambassadors? Dolby, Microsoft, IBM, LinkedIn, Mayo Clinic, FedEx, Pfizer, 3M, and other leading corporations answer this question at the Extending Your Brand to Employees Conference, hosted by The Conference Board in New York City on June 19 and 20. This vital and lively conference never fails to produce a wealth of employee brand engagement strategies and practical advice to drive success by creating the right corporate culture.

This year’s conference is sure to bring fresh insights and innovations in brand engagement to create a deep bond with employees across all functions and business units. Practical action plans help to overcome the biggest barriers to effective brand engagement: the lack of training programs, senior leadership support, funding, and technology engagement. The most profitable companies in the world have created engaged employees to carry their brand by acknowledging these fundamental truths:

I spent the day yesterday attending ERE’s Recruiting Innovation Summit here at LinkedIn in Mountain View. The day was packed both with interesting speakers and a highly engaged audience. We heard about some novel ways of leveraging social media to recruit and a few words of caution about moving too far from the fundamentals of relationship building. Here were a few take-aways from the day:

Good talent management is about more than just putting the right people in the right roles. Nilofer Merchant (@nilofer) started the day with a keynote that touched on the importance of thinking about talent management holistically in the new knowledge economy. She stressed the need for strong culture, collaboration and shared purpose.