Hyatt. Starbucks. Google.
What do these companies have in common? They are simultaneously fighting – and winning – brand and talent wars. And it’s a strategy that has paid off in their financial results.
Blog Home > Monthly Archives
Articles posted in April 2013
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How to “warm up” talent as part of your proactive sourcing approachTo engage the best candidates, you need to make them aware of your existence. “Out of sight, out of mind” applies to talent acquisition as much as it does to traditional marketing.
Companies need to understand all the potential places they can interact with their target audience – the touch points. New analysis among millions of email messages sent on LinkedIn (InMails) shows that companies which successfully engage their target audiences at all touch points on LinkedIn see a doubling in response rates..
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This is the second in a series of posts diving deeper into our new (and free!) e-book: The Employer Brand Playbook: 5 Steps to Crafting a Highly Social Talent Brand. Click here to get the full playbook.
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On Thursday March 28 at 1pm ET/10am PT, Rapid7’s Ed Nathanson joins us for a 30-minute download on how he built a highly efficient recruiting function from the ground up.
Ed’s team’s ability to hire the right talent through a period of fast growth has helped make Rapid7 the best place to work in Boston*. We sat down with him for a sneak preview.
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Steps at a Glance:
- Educate yourself.
- Listen to your leaders.
- Target one executive at a time.
- Bring the right information to the table.
- Have the guts to experiment.
- Build rapport with your colleagues.
- Keep up the dialogue.
Kara Yarnot is VP of the Talent Acquisition Center of Expertise at SAIC, a large aerospace and defense company. When she joined in 2006, SAIC’s recruitment marketing consisted of – wait for it – newspaper ads. The company stayed under the radar, just like its government customers. Most top executives had never even heard of employer branding.