Yesterday we shared seven sample goals you can set to drive your employer brand to new heights. But how can you know where you want to go if you don’t know where you are? Your employer brand research – if done correctly – will set you up to:
1) Define problem areas quantitatively. This sets a baseline against which you can measure progress.
Think you’re ready to start promoting your employer brand? WAIT!
Hold off on that website re-design for now. Don’t go on a social media blitz just yet. Before you even test your messaging, you need to have the right goals in place.
Our company rankings just got more interesting. Last year we gave you the world’s Most InDemand Employers, along with sub-lists for specific countries and functions. Now we’re taking our insights down to the city level and just today at Connect in New York, we announced the Big Apple’s winners.
So where do New Yorkers most want to work? Based on LinkedIn’s massive data set – and the actual actions of over five million professionals residing in the New York area* – here’s a snapshot of the city’s professional landscape and it’s most desirable employers.
It’s been a busy year on the LinkedIn talent blog. Here are our most talked-about blog posts of 2012, as measured by number of shares through December 13th:
1. Secrets of employer branding leaders: Unilever (901 shares)
Paul Maxin shares useful insights on how a leading organization approaches the branding opportunity, hand in hand with employees
In Australia, as elsewhere, talent acquisition has never been more important. Challenges resulting from labor supply in a highly competitive market, skill shortages, technological change and an aging population are creating a sharp focus on talent acquisition and retention.
New research published by LinkedIn Talent Solutions highlights six top trends that you need to keep in mind when recruiting in Australia. We include three here; view our Slideshare presentation below to get the rest.