Want to drive a compelling talent brand? Start close to home with your connections, your employees’ connections, and your company followers on LinkedIn.
As discussed recently on the LinkedIn Talent blog, talent brand is no longer about the message you control. The online social world has seized brand from the hands of you, the employer, and placed it in the hands of your talent, both current and potential. You can certainly influence, but you don’t call all the shots.
Status update blitz drives 60 percent increase in sales team referrals
Many organizations recognize that their employees are a vital source of strong hires. So when salesforce.com needed to hire hundreds of account executives and sales engineers, it made perfect sense for the company to turn inward and leverage its own employees. CEO Marc Benioff emailed his sales team with a simple request – Get the word out via your networks.
Is your company considered a great place to work? Pay attention, because it can make all the difference in your quest to recruit the right people for your organization. Our latest research proves that a strong employer brand attracts and retains top talent, reducing both recruiting costs and attrition rates.
But how exactly does a company build such a brand? This is the first in a series of interviews we conducted with customers who are attracting interest on LinkedIn for all the right reasons. Unilever is near the top of the list, so we sat down with Paul Maxin, Global Resourcing Director, who has been with the company since 2006 and has 25 years of experience working both with agencies and in-house.