Linkedin The LinkedIn Talent Blog

Reaching passive candidates with job postings got much easier today with the announcement of LinkedIn Jobs for You Ads, a tool that intelligently distributes jobs to specific professional audiences across the web.

For the first time, companies can select the types of candidates they need most and distribute jobs exclusively to those professionals based on their LinkedIn profiles. LinkedIn’s job matching technology automatically shows the most relevant jobs for each and every viewer based on his or her professional experience. This relevancy leads to engagement and a click-though rate up to four times higher than the industry standard.

Also, check out Libby’s Brand for Talent blog to learn more about building a talent brand. Guest speaker Libby Sartain shares how to create a talent brand to get the right people at the right time

Join us at 9:00 am PST (12:00 pm EST) on Oct 29th for a free webcast presentation on creating talent brands.

This is the first in a series of posts aimed at helping HR teams encourage effective use of social media among their employees. As I’d mentioned in my earlier post, many professionals are slowly realizing the importance of building their personal brand with an online presence on social and professional networks. Not only does that kind of behavior help build their own professional brand, but if done right it could also help solidify their company’s brand in the eyes of potential recruits.

The first step in ensuring that they will contribute positively to building your employment brand – and corporate brand – is to establish and share internal social media guidelines.

LinkedIn is quickly making inroads into the largest companies in the US.  As of Aug. 2009, 40% of Fortune 100 companies are using LinkedIn Talent Advantage recruiting solutions to source and hire candidates. This is impressive considering that LinkedIn Recruiter, its flagship product, was only introduced in Feb 2008.

You may be surprised at the diversity of LinkedIn customers.  These Fortune 500 customers represent every industry category and include companies such as Kraft (Consumer Products), Lockheed Martin (aerospace), EMC (technology), Intuit (Software), Allstate (insurance), and ConAgra (Food & Beverage).  These companies are sourcing passive talent directly using LinkedIn Recruiter.