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Every marketer craves a strong brand and an army of raving customer advocates. Today’s top HR organizations are borrowing heavily from their marketing colleagues’ toolkits as they build strong employer brands and talent communities.

The story is no different in India, where talent brand is the new wave of attracting and acquiring desired quality. 77 percent of India recruiters agree that employer brand is a top priority for their organization and 90 percent of Indian companies are either increasing or maintaining their investment in this area.

No matter where you go in the world, the dynamic between Talent Acquisition and Marketing is firmly in the spotlight. And yet, judging by the questions we field from industry practitioners, the relationship between the two is just as likely to be classified ‘odd couple’ as ‘power couple’.

It’s easy to explain the spike in attention in two words: talent brand.

The ultimate compliment in recruiting these days is to be considered a talent advisor. So you can imagine how I felt when the following criticisms were leveled at my talent acquisition team by some of our more vocal business partners, as recently as 18 months ago:

-          Recruiting isn’t good enough.

On Thursday March 28 at 1pm ET/10am PT, Rapid7’s Ed Nathanson joins us for a 30-minute download on how he built a highly efficient recruiting function from the ground up.

Ed’s team’s ability to hire the right talent through a period of fast growth has helped make Rapid7 the best place to work in Boston*. We sat down with him for a sneak preview.