Archive for the ‘Research’ Category

Announcing New Webcasts for January



Dale Lipata | January 13th, 2012 | 4:47 pm

Dale LipataHow are your New Year’s resolutions going? If you need some help kicking the year off right, our January webcasts will come in handy. Here’s what’s on tap this month:

Spice Up Your LinkedIn Profile: A Guide for Talent Acquisition Professionals
Part of the Talent Connect recast series

Pretend you’re a passive candidate for a moment and look at your LinkedIn profile. Would you call you back? Start the New Year off right and join LinkedIn and Ajax Social Media for this hands-on webcast: we’ll teach you, step-by-step, how to transform your LinkedIn profile into a business tool that attracts candidates and drives recruiting results.

This session was originally offered at LinkedIn Talent Connect 2011, and 94% of program participants left with actionable plans to update their profiles based on what they learned from the experience—you won’t want to miss this opportunity!

Date: Wednesday, January 18, 2012
Time: Three times, convenient for Europe, United States, and Australia and Singapore.
Register via the links above.

Making your corporate recruiting budget go further in 2012
featuring brand new research from Bersin & Associates

US unemployment remains over 8 percent, but hiring the ‘right’ candidates is still a time-consuming and costly business. Ever wondered how efficient and effective your team really is?

Join us for a webinar featuring Karen O’Leonard and Kim Lamoureux of analyst firm Bersin & Associates, who will share insights and benchmarks from recent research in answering the following questions and more:

  • How much do other corporations spend on sourcing tools, employer branding and other talent acquisition initiatives?
  • What can you do to increase recruiter productivity and quality of hire?
  • How can use of professional networks and social media help you keep costs under control?

All registrants will receive a complimentary summary of Bersin & Associates 2011 Talent Acquisition Factbook.

Date: Tuesday, January 31, 2012
Time: 10AM, PST
Register here.

We hope you’ll join us!



 

New survey suggests passive candidate recruiting is about to accelerate



LouAdler | December 19th, 2011 | 5:30 am

adlerLast year I worked with the remarkable LinkedIn Research Network on a major survey of professionals’ job-hunting status. We refreshed the survey this year, and surprisingly, not much has changed: 83% of fully-employed respondents are not actively looking while only 17% are. Within a few percentage points, this is the same as last year.

The graph below summarizes the job-hunting status of the 4,550 respondents and what each group would look for if they were to switch jobs. Obviously, the less active the person, the more selective he or she was from a job needs standpoint.

Interestingly, of the 17% who were active candidates, less than half were first going to a company career site to find a job of interest. Instead these active job hunters were either trying to get a referral through an employee, or first searching for a job using a search engine or aggregator.

job-needs-by-job-hunting-status-4

The 83% who classified themselves as passive split up into three big groups. The Tiptoers, 15% of the total, were very quietly and selectively contacting former co-workers to see if anything of merit was available. So in some way, these people could be considered slightly active. However, they would only move for a better job. Explorers (40% of the total respondents), who were open to explore a situation if a recruiter called, would only consider a major career move to make the switch. Super Passives, at 28%, were not looking at all, but most were still open to connect with a recruiter for future opportunities, making them a great group to network with.

In my mind, the sweet spot for sourcing and maximizing Quality of Hire includes Explorers, Tiptoers and Searchers. Searchers are active candidates who have just entered the job-hunting market, and getting to them first is a huge competitive advantage. This is where SEO/SEM comes into play. But you’d better not use boring job descriptions to capture their attention, since they’re looking for something better than what they now have. Remember, they are fully-employed and more discriminating than the very active candidates.

Since Tiptoers have indicated some interest in leaving, the best way to connect with them is through your employee referral program. Make sure your employees reach out to their best former co-workers and connect with them ahead of time. Then when the Tiptoers start looking, they’ll find your employees first. But again, make sure your jobs are compelling. Tiptoers are looking for something much better than they now have.

To find Explorers, I suggest using LinkedIn Recruiter by connecting with your employees and searching their first degree connections. Cherry pick the best from their network, ask your employee about their qualifications, then contact them. Since they’re prequalified and will call you back, you’ll be able to shorten the time to build a slate of final candidates to a few days. However, to be successful, it is vital you understand how to recruit and network with these people. Recognize that the recruiting process and workflow needed to source and recruit passive candidates is far different than the process used for active candidates. Explorers in particular will only engage with a corporate recruiter if the opening sounds like a great career opportunity, and even then they’ll want lots of information before proceeding. Despite this, Explorers are worth the time and effort.

As the labor markets continue to heat up, the first half of 2012 could be more challenging from a recruiting standpoint than thought just a few months ago. LinkedIn Recruiter is a great asset though, and in the right hands can help you through the toughest of recruiting challenges. All it requires to take full advantage of this vast network is a great recruiter and a great job. What else could you ask for?



 

Going Global with LinkedIn Recruiting Solutions: Pfizer and Red Hat Share Best Practices



Leela Srinivasan | December 14th, 2011 | 9:00 am

leela_srinivasanWorking with a global team across time zones, languages and cultures is challenging in any industry or function. Our top customers make it look easy.

At LinkedIn we’re fortunate to work with some of the world’spfizer1 most innovative recruiting organizations, including Pfizer Inc. and Red Hat. Both companies were the subjects of a recent research bulletin by independent analyst firm Bersin & Associates, on best practices for rolling out LinkedIn Recruiting Solutions globally.

The results seen by each company are impressive. By using red-hat1LinkedIn Recruiter, Job Slots and a LinkedIn Career Page in combination, Red Hat reduced agency fees by 80%, hired 20% more people and still reduced overall recruiting costs by 20%, all while dramatically lowering time to present and time to fill. Meanwhile, Pfizer’s results have been so positive that they recently elected to launch their new global employment brand using LinkedIn as the primary vehicle. And both companies shared that the quality of candidate they are able to bring in has increased since they invested in LinkedIn Recruiting Solutions.

But to me, some of the most interesting ‘meat’ in the bulletin is around how these organizations have effectively rolled out LinkedIn Recruiter, Job Slots and other solutions to their global teams to maximum effect. Here are just a few of the more tangible tips that emerge from this research:

1) Create the conditions for candidates to say ‘Yes’. Every member of your recruiting team should have a compelling, authentic profile. Those with robust personal profiles typically have the highest response rates from passive candidates. Use a targeted Career Page to further create a relevant experience for candidates as they assess your company.

2) Set up your users for success. Pfizer nominated super-users in each region where Recruiter was being rolled out, and leaned on them to drive adoption. To this day they continue to reinforce the right behaviors through ongoing training, as well as by providing the mechanisms for sharing best practices across the team.

3) Stay on it. Measure progress, pinpoint issues and adapt accordingly. Take advantage of LinkedIn usage reports to monitor your team’s utilization and success. Where things aren’t working as well, tweak programs based on successes in other regions. Consider monthly drop-in webinars to drive long-term success.

4) Give incomplete profiles a chance. Red Hat recruiters found that top candidates often had ‘skeleton’ profiles, potentially because they were so busy at work, they hadn’t had time to update them – making them exactly the type of candidates Red Hat wanted to engage.

5) Involve your broader team in driving recruitment. Educate your hiring managers on your successes. To gain true leverage, engage your entire employee base in building authentic profiles that promote your company as an outstanding place to work.

For many more tips on effectively rolling out LinkedIn Recruiting Solutions across your team, download the Bersin research bulletin today or contact your LinkedIn account manager.



 

What’s the Value of Your Employment Brand?



Eda Gultekin | December 1st, 2011 | 10:00 am

edaNot investing in your employer brand? Recent LinkedIn surveys shed some light into the value your employer brand plays in your talent acquisition strategy. What we found could have profound implications for your recruiting efforts:

1) Investing in your employment brand will save you money
:
We surveyed 2,250 corporate recruiters in the US to learn more about time to hire, cost per hire metrics and most importantly the impact of a strong employer brand. We have seen that companies that have strong employer brands enjoy significant cost savings with lower cost per hire and employee turnover rates. But by how much? This is where the data gets very interesting.

  • The cost per hire is over 2 times lower for companies with strong employer brands.
    employer-brand-strength
  • Companies with stronger employer brands have 28% lower turnover rates than companies with weaker employer brands.

2) We tend to over-inflate perceived attractiveness of our company: In the same study, we asked recruiters to rate their self-perceived attractiveness of their company as a place to work.* Almost none of the recruiters claimed that their company would score less than a 7.

3) Building a strong employment brand is crucial in order to attract passive candidates:
Ongoing LinkedIn research shows that what sparks a passive candidate to consider switching jobs is not the same as what motivates an active candidate to switch jobs:

  • Passive candidates are more attracted by opportunities that offer challenges and the ability to make an impact.
  • Passive candidates place a higher value on company culture and may even put culture fit above compensation and benefits.
  • Active candidates are more drawn to companies that offer strong growth prospects and opportunities to develop their skills.

Most recruiters would agree having a passive talent sourcing strategy is crucial as ~80% of the workforce is not actively looking for a job.**

So what does this data tell us? Developing and investing in your employer brand is critical to not only attract passive candidates to your company, but retain your top talent.  While many think their employer has strong appeal, the reality is that most don’t which is another reason to closely look at how your company is really being perceived among candidates and reduce your cost per hire.

The perception of LinkedIn is that it is a sourcing tool. While LinkedIn’s Recruiter tool is the backbone of LinkedIn and a tool that continues to change the way recruiters source for talent, the reality of LinkedIn is that it allows you to reach your ideal candidate with precision and scale. Our clients have found huge success branding their companies as employers of choice on LinkedIn, driving awareness via Recruitment Ads, communicating their Employer Value Proposition on LinkedIn Career Pages, and most importantly driving referrals by branding their Employees’ profile pages.

* The employer’s appeal in the survey was determined by how likely recruiters believe that they can attract candidates on a 10-point rating scale with 10 being: “a candidate is extremely likely to consider working for you.”
**Lou Adler/LinkedIn study



 

LinkedIn Debuts Recruitment Benchmark Reports at Talent Connect 2011



Dan Shapero | October 17th, 2011 | 6:25 am

 

shapero-head-shotDid you know that only 8% of candidates considered for a job in the U.S. will actually land an interview? Or that it takes 45 days on average to fill an open sales position in the U.S.? Or that 24% of hires nationally come from employee referrals?

Most companies in the U.S. track recruiting metrics like time-to-fill and source-of-hire internally, but few have a way to benchmark their performance against peers who recruit for similar functions, in similar industries, or at similarly-sized companies.

Well, today, in conjunction with all the hiring insights featured at the Talent Connect customer conference in Las Vegas, the LinkedIn Research Team is releasing its 2011 Recruitment Benchmark Reports, now available for free download. We interviewed more than 2,300 corporate recruiters to establish national, functional and industry averages across key hiring metrics.

Armed with these reports, hiring professionals now have baseline data to answer the questions that can help them do their jobs even better, questions like:

  • How long does it take for recruiters in my industry to fill specific roles?
  • How many candidates do my peers typically consider, screen and interview to get just one new hire?
  • How many hires usually come from employee referrals?

bench

Benchmarking data can often be expensive – and difficult to digest quickly. These LinkedIn reports provide a clear snapshot at baseline recruiting data that is easy to understand, and easy to apply quickly on the job. We think they’re the type of reports that recruiters post in their workspaces and keep at their fingertips.

If you’re a recruiter that is always under pressure from hiring managers to fill positions yesterday, you can now help educate them on why it takes time to fill certain roles, and you’ll have the baseline data to back you up.

Currently 15 US reports are available for download, with more to be added in coming weeks, all custom-tailored to provide data on a specific sector, company size, or job function applicable to your business. Talent Connect 2011 attendees can dig deeper into the survey data on kiosks running live benchmarking software – just visit the InLounge on Level 1.

We’re delighted to provide this data to help hiring professionals better understand their business and recognize further areas for improvement.

Enjoy!