You’ve probably used or heard about many of LinkedIn’s tools for employer branding. Lots of options can be overwhelming though. Sometimes a handy list with everything in one place is just what you need.
No matter where you are in your talent brand journey – starting out, making a modest investment, or going all out for best-in-class branding – we can help. Best of all, often the only cost is your time.
Editor’s note: earlier today we unveiled LinkedIn’s most InDemand Employers in Europe, and L’Oréal tops the list in France. Later today Dennis De Munck, Director of Recruitment at L’Oréal, will be sharing his strategies for social recruiting success with 500 peers at Talent Connect Europe in London.
Social networking, including a dedicated focus on LinkedIn, is one of several elements in L’Oréal’s employer branding and talent acquisition strategy. To coincide with LinkedIn’s Talent Connect Europe conference, this infographic gives an in-depth view of L’Oréal’s engagement with career professionals on LinkedIn.
Note: Lars Schmidt is the Senior Director, Talent Acquisition & Innovation for NPR, and blogs regularly at Amplify Talent.
My first LinkedIn Talent Connect conference is in the books. As I wrote in a blog post on my way to Las Vegas, there were quite a few things I was looking forward to at my first #InTalent. The turnout was strong, with almost 2,000 recruiters from around the world converging on Las Vegas for three days of networking, sharing and learning. The energy was palpable. It was great being surrounded by so many of my recruiting peers at a conference.
Today LinkedIn released the results of a global survey of more than 3000 recruiting professionals that reveals some strong emerging trends and opportunities.
Corporations are increasing investment in their talent brand, even at a time when doing more with less is the norm, because they recognize that it is a critical foundation for attracting top talent. However, two-thirds of talent acquisition leaders admit that they don’t consistently and quantifiably measure the health of their employer brands, and almost half say they lack a proactive strategy.
Building a strong employer brand yields huge benefits for companies, so it’s no surprise that almost 70% of employers say it’s a top priority*. Thousands of companies are using LinkedIn Career Pages as a powerful way to showcase their brand and become an employer of choice. We’re happy to report that we’ve just upgraded the product.
As with many LinkedIn products, our goal is to make both our members and talent acquisition customers more successful. When candidates are more engaged, more connected with companies, and better able to find their dream jobs, everybody wins. This means designing a page that’s simple and laser-focused on capturing candidates’ attention as soon as they hit the page. Guided by this philosophy, we’re unveiling a brand new page design making it easier for you to:
