Leela Srinivasan « Recruiting with LinkedIn Blog

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Use LinkedIn Employer Advertising to break through the noise

| August 5th, 2009 | 1:55 pm

LinkedIn Employer Advertising will help you position your company as an employer of choice with high value professionals.

Companies are increasingly looking for ways to break through the noise to find high value professionals. LinkedIn Employer Advertising is a tool that will do just that. Accurate user-generated profile date enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.

LinkedIn Employer Advertising will raise awareness, get better leads, and land prized recruits. Ads can be targeted by profession, seniority, industry, company size, and more to attract passive talent. With over 43 million profiles on LinkedIn, Employer Ads will provide unmatched reach, giving your employer brand exposure to the largest professional network of senior, technical, and hard to find candidates.

A less cluttered ad environment ensures your message is seen, increasing company/brand awareness and image in the minds of passive candidates.

For more information on LinkedIn Employer Advertising click here.

Tags: Advertising
Posted in Product Updates | Leave a comment »

Poll result confirms LinkedIn is fertile ground for sourcing passive candidates

| July 9th, 2009 | 9:45 am

54% of poll respondents indicate they are employed and not actively looking for opportunities. A further 23% are employed but are actively looking.

In a prior blog post we highlighted poll results showing that employers think that passive candidates result in better employees. To build upon that information, we wanted to get a sense for the percentage of LinkedIn members that are passive candidates. To answer this question, we fielded a poll asking LinkedIn members to indicate if they were employed or unemployed and whether or not they were actively looking for a job. As of July 1st, 3,700 LinkedIn members took the poll.

Results show that at least 36% of LinkedIn members are employed, not actively looking, but still open to good job leads. With over 43 million total LinkedIn members, 36% represents a large number – over 15 million professionals. These are the most sought-after passive candidates, the ones that recruiters want to find and contact right before they even think of initiating their next job search.

Why? First, because recruiters want to identify the best performers before someone else hires them and, second, because they want to do that at a time when these passive candidates are likely to take their call or reply to an email, if the position is the right one of course.

The next best group of passive candidates are those that are employed, yet are not looking for a job at all – yielding an additional 18%. Combining these two groups of passive candidates brings the total to 54% – 23 million passive candidates.

The results from these two polls confirm that not only are passive candidates better employees, but that LinkedIn is the place to find them.

What do you think? Leave us a comment with your thoughts.

Tags: Recruiter
Posted in Product Updates, Research | 2 Comments »

Help Grads and Find Talent – Join the LinkedIn Grads Group

| June 30th, 2009 | 5:36 pm

Join the ’09 Grads Group to help recent grads with networking and job search advice. This group is also a great place to find talent.

The job market is especially challenging for students graduating this year. The LinkedIn Grads Group was created to provide ’09 Grads and educators supporting them with special advice and guidance on the best ways for them to network their way to a job in tough economic times. Your experience and advice would be very helpful to recent grads. You can also post jobs to the group, generating value for you and the grads.

We are currently inviting in-house corporate recruiters, educators, and students to join this group.

Join the LinkedIn Grads Group

Posted in Uncategorized | Leave a comment »

LinkedIn Poll – Recruiters plan to use professional sites more to recruit

| June 23rd, 2009 | 12:43 pm

Recent LinkedIn Polls show that recruiters plan to use social and professional sites more to recruit.

Two recent LinkedIn polls addressed the topic of using Social Sites for recruiting. One poll asked whether respondents plan to use social and professional sites more to recruit – 86% said Yes, 8% said No, and 5% said Unclear.

Here are a few interesting comments on the poll page:

“If you aren’t using web 2.0 technology to recruit already you are behind all your peers”

“I don’t see Facebook, Myspace, or Twitter as adding much value to recruiting because those sites are geared more towards social/recreational interaction than professional interaction. But networking sites like LinkedIn are a huge part of my daily recruiting strategy.”

Do you plan on using social and professional networks more to recruit?

A related question asks which Social Sites have you used most successfully to hire. Given the information above, it will be no surprise to you that the overwhelming majority of respondents indicated that LinkedIn was most successful site (93%), with Facebook a distant second with only 4%. Granted, the fact that this poll was on LinkedIn, skews the results towards LinkedIn. However, we are happy to see that our members are getting value out of our site.

Recruiters, which social sites have you used most successfully to hire?

What do you think about the results from these three polls? Do you plan to use social sites more to recruit? Let us know your thoughts in a comment on this blog post.

Posted in Research | 4 Comments »

Job Seekers Find New Rules Of Recruitment – NPR Story

| June 17th, 2009 | 5:17 pm

NPR story highlights the new trends in job hunting and recruiting

NPR’s Morning Edition had an interesting story today about the new rules of engagement for job seekers and the new trends in recruiting. With the advent of email and professional networks, the methods of looking for jobs and finding talent have changed dramatically. While in the recent past, paper resumes and dark suits were de rigueur, nowadays these things may be turnoffs.

Not participating in professional networks like LinkedIn is also a possible turnoff according to NPR. Companies are more and more depending on these networks to find talent. The new digital age makes recruiting both easier and harder. On the downside, recruiters can be inundated with the vast increase in resume submissions for each job. On the positive side targeted searches with tools like LinkedIn Recruiter allow recruiters to find people with very specific criteria. Another plus is the ability to do a quick job reference before even talking to a candidate. This can be a real time-saver.

These new rules are especially true for high-tech fields. With all this talk about new technologies, one might think this advice is targeted at older generations. To the contrary, people in their 30′s and 40′s who just missed the social networking boom have to play catch-up. Click here for the audio clip on NPR.

Here is NPR’s full list of job seeking mistakes:

Not having an updated profile, with recommendations, on sites like LinkedIn or similar sites relating to your line of work
Having a husband-and-wife e-mail address
Having an AOL address. Some executives say those are very outdated.
Not doing extensive research about the company, its culture and the position you’re applying for
Not filing your resume digitally, even if you bring paper backups
“Cold” e-mailing executives with whom you’ve never made a prior connection, either online or in person
Asking an executive you’re hoping will hire you to be your “friend” on Facebook

We are interested to know what is on your list of job seeking mistakes. What would you add to this list? Write a comment on this blog and let us know.

Tags: Recruiter
Posted in Industry News | 5 Comments »