Articles by Leela Srinivasan
No matter where you go in the world, the dynamic between Talent Acquisition and Marketing is firmly in the spotlight. And yet, judging by the questions we field from industry practitioners, the relationship between the two is just as likely to be classified ‘odd couple’ as ‘power couple’.
It’s easy to explain the spike in attention in two words: talent brand.
On Thursday March 28 at 1pm ET/10am PT, Rapid7’s Ed Nathanson joins us for a 30-minute download on how he built a highly efficient recruiting function from the ground up.
Ed’s team’s ability to hire the right talent through a period of fast growth has helped make Rapid7 the best place to work in Boston*. We sat down with him for a sneak preview.
Steps at a Glance:
- Educate yourself.
- Listen to your leaders.
- Target one executive at a time.
- Bring the right information to the table.
- Have the guts to experiment.
- Build rapport with your colleagues.
- Keep up the dialogue.
Kara Yarnot is VP of the Talent Acquisition Center of Expertise at SAIC, a large aerospace and defense company. When she joined in 2006, SAIC’s recruitment marketing consisted of – wait for it – newspaper ads. The company stayed under the radar, just like its government customers. Most top executives had never even heard of employer branding.
This Thursday is Valentine’s Day. While we’d love to send each and every one of you a cute card and chocolates, we simply couldn’t face going to the Post Office.
Instead, this week on the blog we’ll celebrate our love of talent acquisition and all those who practice it. We’ll feature stories that cover some of the ways in which heart, caring and compassion manifest themselves in the industry today. Expect a couple of guest contributors, a sprinkling of inspiration, and perhaps a few words of tough love along the way.
It’s been a busy year on the LinkedIn talent blog. Here are our most talked-about blog posts of 2012, as measured by number of shares through December 13th:
1. Secrets of employer branding leaders: Unilever (901 shares)
Paul Maxin shares useful insights on how a leading organization approaches the branding opportunity, hand in hand with employees