Articles by Leela Srinivasan
We may already be in week two of 2013, but it’s never too late to commit to important resolutions. And I have a whopper for talent acquisition professionals everywhere: make 2013 the year you truly embrace data-driven recruiting.
There was plenty of buzz about the rise of analytics in the HR and recruiting industry last year. The Wall Street Journal did a feature on MoneyBall and the HR Department, for instance; Glen Cathey’s been on the case for a while; and last month Nathan Parcells argued why your next HR hire should be a data scientist. But don’t let the coverage fool you. Most people simply aren’t there.
Today LinkedIn released the results of a global survey of more than 3000 recruiting professionals that reveals some strong emerging trends and opportunities.
Corporations are increasing investment in their talent brand, even at a time when doing more with less is the norm, because they recognize that it is a critical foundation for attracting top talent. However, two-thirds of talent acquisition leaders admit that they don’t consistently and quantifiably measure the health of their employer brands, and almost half say they lack a proactive strategy.
Read on for insights on the following and more:
– How HR and marketing can partner effectively to deliver a world-class employer brand
– The importance of ‘keeping it real’, by not preaching what you can’t practice
– How to brand successfully in an undifferentiated industry
Biocon’s Head of HR on the importance of C-suite sponsorship and a positive online experience
Part II of our interview series on employer branding features India-based biopharmaceutical firm Biocon Ltd., another company that is enjoying a great deal of member interest on the LinkedIn platform. Ravi Dasgupta, Group Head of Human Resources, has been in the industry for 25 years and with Biocon since 2007. He offers a different perspective on the employer branding process, and practical tips that should be relevant in any market.
Is your company considered a great place to work? Pay attention, because it can make all the difference in your quest to recruit the right people for your organization. Our latest research proves that a strong employer brand attracts and retains top talent, reducing both recruiting costs and attrition rates.
But how exactly does a company build such a brand? This is the first in a series of interviews we conducted with customers who are attracting interest on LinkedIn for all the right reasons. Unilever is near the top of the list, so we sat down with Paul Maxin, Global Resourcing Director, who has been with the company since 2006 and has 25 years of experience working both with agencies and in-house.