Comments on: Employer Branding from a Marketer’s Perspective: Aurecon

By: brand management agencies

brand management agencies — Tue, 09 Oct 2012 12:40:59 +0000

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By: Leela Srinivasan

Leela Srinivasan — Sat, 15 Sep 2012 18:45:30 +0000

I’ll put you in touch, Don. Thanks for the feedback.

By: Don Michalik

Don Michalik — Thu, 13 Sep 2012 18:18:08 +0000

I just happened upon this interview and feel certain that divine intervention was involved. It is so nice to hear Danielle speak on the inside brand. I am a marketing person who has had the opportunity to work with employers on the internal brand as well as the external brand…and it does begin on the inside. The mention of ” then the brand develops from the inside out.” hit incredibly close to home as I own the URL “brandinsideout.com”. I am a disciple. Great interview.

Danielle, any chance we could take this conversation off-line?

By: branding expert

branding expert — Thu, 13 Sep 2012 03:53:47 +0000

I do believe in what Danielle had said that defining your own brand is vital. Let me quote a sentence from Martin Lindstrom, a branding expert I have been following. "In reality, the more narrow the focus, the more concisely the aspirational target group is defined, the broader it becomes. It’s one of branding’s strange paradoxes."